Italian football journalist Eleonora Incardona is turning heads and dominating headlines during her coverage of the FIFA Club World Cup in the United States — not just for her sports reporting, but for her eye-catching outfits that have gone viral multiple times since the tournament began.
Incardona, a correspondent for sports streaming giant DAZN, has been spotted wearing a series of striking ensembles that have ignited widespread discussion across social media platforms and international sports blogs. Her latest outfit — a sleek, form-fitting mini dress worn during a pre-match segment in Orlando — has sparked fresh conversation online, with some praising her confidence while others question the blend of fashion and professionalism in sports journalism.
The 34-year-old has built a substantial following in Italy, known for balancing her glamorous style with in-depth coverage of Italian and European football. But it’s her recent appearances at the tournament — where elite clubs like Chelsea, Fluminense, and Al-Ittihad are competing — that have brought her global attention.
Following her Orlando appearance, Incardona is expected to continue her coverage in New York, where the semi-final clash between Chelsea and Fluminense is set to take place at the iconic MetLife Stadium. According to reports, she will also be contributing to DAZN’s behind-the-scenes coverage and fan reaction segments.
While her fashion choices have sparked debate, many fans and followers have defended her right to express personal style while doing her job. “She’s a professional doing great work — and she looks great doing it,” one user commented on X (formerly Twitter).
As the Club World Cup advances toward its final stages, Eleonora Incardona has become a breakout personality of the tournament — one who’s showing that in today’s media landscape, journalism, visibility, and identity can all go hand in hand.