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The Nigerian-British Chamber of Commerce, NBCC has appointed the President of All African Music Awards, AFRIMA, Mr Mike Dada, as the Chairman of its Creative And Cultural Committee.

With the mandate to explore the many opportunities in the business world and Nigeria’s economy, the Chamber recently launched the Creative and Cultural Sectoral Group to further help in harnessing the economic potential of the Nigerian creative industry.

In a letter dated April 19 and signed by the President/Chairman of Council, Bisi Adeyemi, the appointment of Mr Dada takes immediate effect.

Other members of the committee include; Mrs Banke Meshida Lawal of BMPro Makeup Group, serving as the Vice-Chairman, Mrs Atinuke Olashore of PJK Nigeria Limited, Mr Olafemi Olaniyan of Collageo Communications Limited, Mr Joseph Edgar, Duke of Shomolu, Mathew Adigolo of Pureview photography, Mrs Bisi Sotunde of Busy Bee Events and Ms Kiki Okewale of KO by Kikiokewale as members.

The letter reads partly, “I look forward to your acceptance of this responsibility as it would afford the Chamber the opportunity to benefit from your wealth of experience, which I hope you will make available by your regular attendance at Committee meetings.”

According to the President of the Chamber, Bisi Adeyemi, terms of reference for the creative and cultural sectoral group include encouraging and creating a platform for collaboration amongst members of the group, fostering the growth of member organizations as well as generating B2B opportunities, organizing programs and events to showcase the diversity and robustness of the Creatives Sector. In this regard, organize an annual “NBCC Creatives and Culture Day.”

Others include reviewing the impact of government policies on the Creative and Cultural Sector and working with the Advocacy Committee to engage policymakers and enlighten members as appropriate, preparing position papers to support the Chamber’s interface with private and public sector organizations and Providing support to the Program Committee and other Committees in generating creative content for the Chamber’s program and events among others.

Mr Dada, a lawyer, a chartered Public Relations and Marketing professional as well as the Group Managing Director, Octopus Group Africa, which comprises PRM Africa Marketing and Communications Limited, Aqua gryphon Marine and Oil, Hinges Properties and Constructions, MDX Media, Gobet247.com, Backstage Pro, Simon and Blake Solicitors among others, said he and other members of the group are determined to deliver on the Committee’s mandate for the benefits of the two great countries, Nigeria and Great Britain.

He stated that the culture and creative industry are capable of creating a substantial number of jobs, reducing poverty and eliciting peace if properly harnessed.

As the Vice President of the 5th African Union Pan-African Cultural Congress (PACC5), Mr Dada, in collaboration with other highly accomplished members of the committee, is expected to bring his wealth of experience and practice over the years in multifunctional areas of Strategy, cultural diplomacy, Marketing, Perception and Brand Management, Finance, Event production, strategic Public Relations, Media Management and Law.

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