Speaking on the Afropolitan podcast, Asa Asika, the longtime manager of Nigerian superstar Davido, asserted that Afrobeats could have reached greater global prominence if there had been more collaborations between major artistes like Davido and Wizkid.
Asika said the absence of unity among top Afrobeats acts has limited the genre’s international impact. He pointed to Latin music as an example of how strategic partnerships — involving stars like Bad Bunny, J Balvin, and Nicky Jam — have helped elevate the genre worldwide.
He maintained that a similar approach within Afrobeats could drive stronger global traction and higher ticket value at international shows. “Afrobeats would have been bigger if Davido, Wizkid, and the others were collaborating. I might be wrong, but the probability of the genre being more successful is very high,” he said.