Burna Boy recently shared his thoughts on the value of musical success in Nigeria, suggesting it’s not something to overly celebrate. The Nigerian artist, Damini Ogulu, aka Burna Boy, encouraged fellow musicians to look beyond local recognition and aim for global stardom.
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In a post on his Instagram Story on Tuesday, Burna Boy wrote, “Dear artist, don’t let Twitter polls and ‘Naija social media fans’ deceive you. They won’t fill up any stadium for you anywhere in the world.” He continued, “Your song being number 1 on any platform in Nigeria is not something to celebrate. Aim higher, or consider exploring other business ventures. I type with love.”
He further illustrated his point by sharing a comparison of streaming revenue:
“1,000,000 UK streams = $3000/€4000
1,000,000 US streams = $3000/€4000
1,000,000 Euro streams = $3000/€4000
1,000,000 Nigerian streams = $300/€400.”
Burna Boy, often called the ‘African Giant,’ emphasized to his peers that Nigerian social media polls and fan support shouldn’t define their success, as they won’t translate into global recognition or the ability to fill international stadiums.