Isoken Ogiemwonyi’s retail store ZAZAII opens its doors hosting fashion
editors, bloggers and enthusiasts to an exclusive press preview and
showcase of their designer brands on Thursday October 1, 2015 at the
store located at 36, Balarabe Musa Crescent off Samuel Manuwa, Victoria
The designer brands featured at the event were Eve & Tribe, Things
Nigerians Love (TNL), Adẻy Soile, Ariaba Lifestyle, Rococo, Le Reve
Pieces, Literati, Nuraniya,The Obisdian Way, Kamokini, Sanusi Lagos and
The Shirt Co Lagos.
Key pieces from each designer collection was presented on models from
Pages Model, and the models were in Beauty by DARI.
The theme for the presentation was “COLOR STORY”; the perfect
juxtaposition of bold colours and prints.
When asked why they choose to be a part of the ZAZAII platform, some of
the designers had this to say
“As much as we are a unique tribe we know we belong to the Nigerian
fashion scene, ZAZAII promotes this sense of togetherness that we want
to keep on nurturing.” Said Orinola Gbadebo Smith of Eve and Tribe.
“ZAZAII promotes the idea of variety and choice in Nigerian fashion and
we are happy to be a part of that.”
In the same vein, CEO of Literati of Patrick Rhodes Vivour also said “I
always say the wider the network the better the business, running a
store on your own is not an easy task. So the idea to be showcased in
the Zazaii store was great for me. Plus I really admire what ZAZAII is
trying to achieve for Nigerian retail and being part of it is an honor.”
In attendance was Biola Alabi, Maria Okanrende, Zina Anumudu, Nicole
Chikwe, Funke Babs Kufeji, and a host of others
Guests were treated to a variety of sweet ‘High Tea appropriate’ treats
and cocktails by Elle’s Icebox with a 70% knockdown flash sale on Rogue
Twitter/ Instagram: @ZAZAIIAFRICA