First Bank of Nigeria limited, Nigeria’s most valuable bank brand has extended its digital multi-channel customer support platform by launching a dedicated twitter account – @FBN_help to identify, respond to and resolve all customer enquiries, issues, questions and queries on social media. This is as the Bank remains committed to enhancing customer experience and leading innovation in the retail banking sector by optimizing its digital marketing platforms to ensure instantaneous digital services for the customer.
The launch of the new @FBN_help twitter handle was premised on the need to meet customer expectations using all available communication channels where the digital generation work, live and play. @FBN_help will provide an opportunity for digital savvy customers to have their complaints via a simple tweet.
Folake Ani-Mumuney, Group Head, Marketing and Corporate Communications at FirstBank said that the Bank remains committed to leveraging evolving technologies in delivering the ultimate ‘gold standard’ of value and excellence. “Our financial services knowledge, new technology and practices lead the market in ensuring that we understand our customers and surpass expectations to strive for a better way of delivering first-class service and experience. We also understand the heightening expectations on service delivery by our customers which is why we have dedicated the @FBN_help twitter handle to nimbly cater to customer enquiries and complaints.
FirstBank was recently awarded the Global Finance’s Digital Bank of Distinction award, 2016 in recognition of its outstanding accomplishments in the digital banking space through its consistent provision of best-in-class digital banking solutions to its retail and corporate clients. This new addition to its array of digital services will no doubt further shoot it ahead of the curve.