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Lagos,  Nigeria,  Monday,  October  12,  2015.  Daroc  Distribution  Nigeria  Limited,  a  branddistribution and sales company and a member of Rocco Global FZC with the headquarters in theUK has  introduced the DENIM range of  fragrance (Body Spray,  Aftershave and Shower Gel)specially made for men into the Nigerian deodorant market.The DENIM range of range was unveiled to the media at a media launch event held on Monday,October 12, 2015 at the Jevinik, Ikeja, Lagos.

Speaking at the media launch, the General Manager, Daroc Distribution Nigeria Limited, Mr.Bashir Jaber disclosed that the DENIM range of fragrance was specifically manufactured as a unique male brand for those who desire a distinct and long lasting fragrance.“We are very pleased to formally introduce the DENIM range of personal care products to the Nigerian consumers. DENIM is a globally acclaimed brand offering the best quality that meet sand surpasses consumers’ expectations,” he said. Jaber  disclosed that  the DENIM Deodorant  Body Spray is  available in  Nigeria  in  7  different variants – DENIM Original,  DENIM Black,  DENIM Illusion, DENIM Raw Passion,  DENIM River,DENIM Musk and DENIM Desire, the DENIM Aftershave is available in DENIM Original, Denim Black, DENIM Illusion, DENIM Raw Passion, DENIM River and DENIM Musk while the Shower Giles available in DENIM Original and DENIM Black.

He stressed further  that  DENIM brand is  now considered as a  complete personal  care line,ranging from fragrances to shaving products designed to empower men who are comfortable intheir own skin.Speaking on the distribution network for the DENIM brand in Nigeria, Jaber revealed that the distribution strategy is to ensure that DENIM is available at every consumer touch points and  point of purchase to ensure that target consumers can get to buy the product across any part of the country.

He further stated that DENIM is currently available in key Modern Trade channels (shopping mall),  Major  Supermarket,  Retail  Stores  and  select  Neighbourhood  Stores  Pan-Nigeria  at affordable and competitive recommended retail prices.The General Manager also hinted that the company is planning to hold a first of its kind launch party  for  DENIM  on  Saturday,  October  31,  2015  at  the  Oriental  Hotel  Lekki,  Lagos.  He announced that Nigerian leading music stars Davido and Kiss Daniel will be performing live at the event expected to be attended by Celebrities, VVIPs as well as consumers.He then urged interested consumers who wish to attend the launch party to follow DENIM on the  social  media  platforms-  Facebook  (DenimNaija),  Twitter  (DarocNigeria)  &  Instagram(DarocNigeria), also on Website – http://www.darocnigeria.com and stand a chance to win loadsof prizes including Beat by Drake Headphones, Ipads as well as cash prizes.

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