Africa’s first online DVD/CD marketing cum distribution outfit, has been unveiled by its parent company, Ayiba Communications Ltd.

According to the CEO of the film production and marketing firm, Abubakar Yakubu, “The desire to launched, an online film distribution company, was to create our innovative distribution style in other to reawaken the DVD market.

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By this, film lovers can now buy their cherished films online at and it will be delivered to them anywhere in the world

We are motivated by the zeal to take Nollywood films and films from any part of the world to all classes of our buyers. It was a possibility created by the worldwide wed, the Internet.”

The national scribe of the Actors Guild of Nigeria, who doubles as an actor and filmmaker added, “The difference is that people can now sit in the comfort of their homes or offices and select film titles of their choice and in an instant, their wishes shall be delivered at their doorsteps.

Our assurance to our numerous customers is the fact that they would not only be buying at cheaper rates but there is the guarantee of quality of what they get from us. Our source of confidence is borne out of the fact that we get our products directly from the original marketers. This would invariably help address the menace perpetrated by pirates on the movie industry.”

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On the issue of the viability of such a venture in Nigeria and Africa, where there is an abundance of street side vendors of films, Abubakar said, “The sustainability of the business is the ability to maintain our integrity in supplying quality products at the right price.

Moreover, it’s imperative to state here that we are not in competition with video shops but complimenting their efforts in reaching wider and larger audience for the profitability of the filmmaker.”

“The benefits of taking DVD/CD marketing and distribution online are quite enormous. But the major ones are, to curb piracy in the business because customers can be sure of getting the original always.  It’s also as earlier enumerated to bring back to live the dying culture of watching films on DVD and CD. Lastly, this will enable filmmakers to make more money on their investment as a profitable distribution business in the motion picture industry in Nigeria has been evolved,” he concluded.